Sharing or not

In this world of Facebook, we have to understand that when someone share you business, it's one of the best marketing you could get. Why?

- First, that social system is based on friends network. This means that your business will be promoted as an endorsement statement by the people who will share your business. It's big!

- Second, that sharing will put new people in front of your business. Some will take action and join the pack by liking your business Facebook page. From those new people, will come more and more everyday as they'll share your business too. With time, you'll end up with a lot of new contact.

- Third, having an active Facebook business page is the first thing to set up. Post interesting stuff and post at least 4 times a week. Don't over post by sending more then 3 posts a day. Over posting will kill your potential customer. It's better to keep some stuff for the next day then to send them all in one.

And when you like a business on Facebook, remember that you're making a statement that will be shared with all your friends.

Remember one more thing, Facebook is a great tool, but it's not the only one. Be creative and use more then one tools. :)

Free way to bring traffic to your business!

On line or off line business needs customers. If you open a shop far from the main street, you'll have to advertise so people know you exist. It's the same for on line, when you start a business will a low budget, you need to advertise a lot because you can't afford to buy Google ads.

Here's some easy way to promote your business for free.

- Create a signature that you'll use with your e-mail, post in a group or any where you can put it. As long as you don't send empty post or e-mail, it will not be seen as spam.

- Comment on blog. Take the time to read and write a comment on blog that are popular. With your comment you can add the link to your business or blog. Write good comment. Try to say something interesting. Fast and easy.

- Posting a video on YouTube. Add your signature in the description of the video. You never know when one of your video could become viral. Better be prepare then sorry. Even if you only get 5 hits per week on your video, it's still 5 peoples that could become customer to your business.

- Social program. Register to all of them. If you can find them. As long as they are free, register and fill your info with links to your business. And try to come back to your account at least once a week.

- A lot of media website offer to leave a comment. Do it and leave your signature at the end.

Take a look at what you do in your free time. Every time you get out of your house, it's an opportunity to promote your business. Ads on your car, t-shirt, bags, baseball cap and everything on which you can put an ads is good. If you're a member of a club, try to sponsor activities so you can promote your business. Always have business cards on you. Have some flyers with you if people want to know more about your business. Be nice and open with people.

Push Marketing...

When too much is seen as spam... 

Are you using "Push Marketing"? If you do, you need to know that Spam is treated like a criminal action in some country and you could get in jail for it. Spam huts us all.

What ever the tools you are using, if you're spamming users, you'll get blocked by them or even get your account suspended. Is it worth it?

The problem in this is the people that are answering the spam. Don't answer the spam.

On Twitter, I unfollow the people who are sending the same stuff over and over.

You can promote your business without spamming. On Twitter, do your best to create new twitter everyday. You can also send more then one Twitter a day, but please try to create new ones.

Become interesting is way better then to just push the same stuff over and over. :)

Social or not?

Social Media is a tool so big that most of us don't really understand how to use them.

Here's a nice post about it.

Social Media is a lot like Sex

I think that we should all spend at least 1 hours a day to learn how to use those media in promoting our business. That would be a good investment, because when you break the code to build a wave for your business with those tools, it can get so big that you'll need to hire people to help you.

 

Faster than light...

Faster and faster...

Everything needs to be faster and faster in our time. Why?

We all think that the first one to bring a program on the internet will grab the market and makes billions. That's not true. Look around and you'll see that the top money maker on the web are all programs that has come to do something better. Yes, simply better. Google was not the first search engine. Facebook was not the first social program. Amazon was not the first book store on the internet. They're the best because they took something and made it better.

Instead of publishing a program that is not ready, you should take more time to make it the best you can. Don't take too long, but take the time needed to make it great.

Over working a program will build a spiral of new stuff to add. You should write down all those new idea and set them to be added later. You should work on your program to make it great.

Let's talk about the client...

We're all client of something on the internet. We pay for services and we want to get the best. Most of us understand that some problem need time to be resolved. But there's people who don't understand this. They want it all, and they want it now. If you don't deliver, they get really angry. Some of them are angry from the start because they think that you're trying to rip them off.

On the internet, we use text to communicate. This means that we all need to learn some of the basic social rules. First, when you write a text you need to think like the person who's going to read it. Sub jokes should never find their way in your text. Be polite and nice in your letter. Use smileys to make your text even more friendly. Never use an aggressive tone.

What ever you do, remember that you are making your reputation with everything you write on the internet. You never know when you'll need help from the person you just attacked on a chat.

Be true

Yesterday I talked about you brand. In specific, I talked about your pic.

The picture you are using on twitter, on Facebook, on any web site that have this option to brand yourself and on your promo pages.

But, this is not the only thing that you need to brand yourself. You need to do what you preach. In another word, having a good picture is helping, but you also need to be true. Even with a wonderful picture, you'll still have to be nice and true within all your action.

Peoples aren't gonna trust you if you broke your promises the moment it doesn't fit you anymore. Peoples will quit doing business with you the moment they think you're using them.

Your reputation is pure gold. Don't waste it on a cheap moment of rage.

Be true, you can't fool anyone. Even if people don't have a direct contact with you on the internet, they'll spot your scam a mile away.