Different?

When it comes to advertising, different is better.

Do something that others don't do. Or do something that others are doing with your own twist. You don't need to invent something, you just need to do it your own way.

Start with you...    What do you like? Make a list of what you like in the ads you saw. Start to choose 3 things that rings with you. Then start to use those with your own twist. Become the best with those. Don't move outside those 3. Stick to it and keep improving.

People will notice your style. Your ads will be known, loved and hated. You can't please everyone. But even the ones how hates your ads, they'll remember who you are.

In the end, what you want is to establish yourself in the market and to be known and respected.

When you get the respect, you'll get the sales. It's all linked. It's that simple.

Are you innovating?

Clearing a new road doesn't mean you know how to benefit from that work.

What I mean, is that you can create something totally new and just don't get the results that you would like with it. When you innovate, you don't always get the come back that you would like. This means that you need to dig into the heart of those who are using it to find what could be done to make it better. If you keep improving it, you'll end up with devoted people that are using it and it will grow with new people coming in to use it.

You can take a road that has already been cleared and do things better then them. That's another great way to build a business. You don't need to be the first, you just need to do it better.

What ever you do, if you take the time to listen to your users, you'll find better ways to get your business into their life. When a user start to become emotional about your business, that's when you know that you have hit the target. That user will bring more user and it will become more and more lucrative.