One way to do this is to create a buzz. Creating a buzz could become many try and error, until you finally get something that is really making a buzz.
If you don't have the creativity to make your own buzz, then why not join on an existing buzz. Yes, you just need to take a look at what is the present buzz and find a way to join it with you business.
Traffic should become one of you main priority with your web site. Bringing people to your web site is the key to build your market. People usually needs to see your product 2 to 3 times before they start to think of buying it. So, if you don't a lot of sales in the first month, it's OK. As long as you keep bringing people to your product, the sales will come.
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