Surprise to grab the attention of the viewers and joy to keep that precious attention. Looks easy, but not really. There's a lot of job to do before you can celebrate your working ads. But if you can mix them both, you'll get much more then you paid for.
Video are so popular that it generated 3 billions for the advertising company in 2012. And it's estimated that it will reach 6 billions in 2014.
If you think that a picture is enough, then think again... video is a must and you should not neglect it.
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