What does it mean to
advertise?
You have a business
and you want customers to buy your product. You need to let know your
entire potential customer that you have a product to sell. To let them know,
you’ll need to advertise your product.
At first, it’s quite
simple to understand. But in reality, it can become quite hard to advertise.
To make as much money
as you can, you want to advertise to the positive customer that will buy your
product. You don’t want to waste time and money with those who don’t.
It’s all about knowing
the customer personality that will buy your product. When you know who they
are, then you can focus your advertising on them.
The best advertising
is the one that brings a lot of sales compare to the number of viewers.
As an example, banner
advertising usually bring one click per 10 000 views. This means that you
need to show your banner 10 000 times before someone click on it. This
doesn’t mean that you sold to that person; it only means that they visited your
business clicking on that link.
You should focus your
advertising where your potential customer should be. If your advertising is
well made, it should bring sales into your business.
We all know about the
break pub on TV. They bombard us with those until we start to think like they
want and buy their product. It’s mostly the same with any advertising. You have
to make it large and intense. More is better when you want to convince anyone
to buy your product. The more your ad is seen, the more people will answer it
and buy your product. I can take up to 15 times for a customer before he
answers your ad. So, show them again and again.
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