I found out that simple is better. When you want to communicate with others, it’s always better when you can say what you want to say with simple words.
Look at all the great historic speech. They’re simple and clear. Some of them has been created many years ago and we still can understand them.
“Life is really simple, but we insist on making it complicated.”
If you have the tendency to complicate things up, take the time to rewrite everything you create.
“That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.”
- Steve Jobs
Simple will touch a larger market. If you can build simple products that are filling a need, you can take the market. Everybody likes simple things that are working well.