Urgency is the key to a lot of success. The more intense is the need, the more powerful is the rush of adrenaline. The more you need to do it, the more energy you’ll invest in it. In the end, urgency is one of the good ways to build a business.
Taking every opportunity to pitch your product could be seen as too aggressive. But if you don’t take every opportunity to do it, then you could end up passing a sale to someone else. Yes, many will find you too aggressive, but in the end if you show the result, they’ll say you knew what you were doing.
When I say to take every opportunity and max on it, I mean to propose your product as often as you can to as many people as you can. If someone doesn’t want to listen to you, then find someone else. You don’t need that specific person. You can sell to someone else.
There’s millions and millions of potential customer around you. You just need to go out there and offer your product to them. Don’t wait for them to come to you.