Find a great tag line for your business.
A great tag line will help you build confidence in your customer, associate and employes.
You have to stand for your tab line. It has to be in your business to be what it says.
A good tab line should be short and easy to remember. It needs to punch people so they'll smile with it.
Your tag line should be built around what is different with you business. What distinguish your business from others.
Here's some great tag line.
FedEx "When it absolutely, positively has to be there overnight."
Ivory "99.44% pure"