Branding?

Your brand...

That subject is really trendy right now. The fact is, it has been around for quite a long time. And nothing very different has been added to it.

Not everyone knows how to build it wisely.

A branding is something personal. You have to make it so personal that when someone sees or ears the branding, they automatically have a sensory flash about your business. It can seems easy, but it's hard. Very hard to build a brand. Most people will forget what is too much like everything around it. It blends into the mass and is easily forgotten.

First, you need something visual. A logo or a pic of you. Getting your logo done by a pro is a good idea. If you use a pic of you, please choose one on which you are smiling (for real). Do you know that when there's an election, lots of people are voting only by looking at the pictures. It's the same with everything in life. If you are smiling for real, it will show and people will choose you before the serious ones.

To Build a brand is to make choices. To go out there and do something that you don't usually do and to do it your way. Let me explain this.

To build your brand you have to be there. And you have to be there as often as you can so people will see your brand as often as possible. When I say there, I mean in front of people. What ever you choose to use as your tool to promote, you need to make it in front of people. The more they will see your brand, the better chances you have that they will remember it. If you can be creative and do something different, you'll have a much better chance to make it stick.

In the end, what matters is that your brand stick to the mind of people. It has to be something that they can't ignore. For good or bad, it has to shake something into them.

I have seen a comment on sweeva yesterday. Someone was complaining about the video of Kore4. That person was saying the he just can't stand that video anymore. For good or bad, he was touch to the point that he couldn't ignore it anymore. That's good branding. :)

Biz online?

Lots of people wrote about this all over the world.

"Making money on the internet"

Even if I'm not rich right now, I know a few things about making it on the web. So I'll share with you, for free, what I've learned over the years.

- It all start with a dream. Yes, you need a reason to do it. You need something that will make you sit in front of your computer even if you don't feel like it. If you don't have a dream, then you'll never get the success you think you can get on the internet.

- The product. You have to find something that you feel good about. Having your own program or becoming an affiliate for something that you like is mostly the same. You need to feel good about what you choose to promote. There's no way for you to make money if you think your product is a piece of junk.

- You'll need to brand yourself with your product. Having a smiling face with a product help to create a friendly contact with your customers. You can still promote without using your name, but your ads will be lost among all the others. With your branding, people will remember you and start to trust you. 

- Advertising. On the internet, it's the wind to your mill. Without advertising, you're just one more product that is lost on the internet. It's like having a barber shop without any window or sign to tell that your are there. On the internet, you need to advertise if you want any results. There's a lot of free way to do so, but free means that you'll have to invest hours upon hours of work to advertise your business. It can be done, but most will invest some money into advertising. I would say that you need $25 of advertising for each $1 you invest into the product.

- Just do it! Keep doing it! This may seems easy, but most will give up before a year. Building a business takes tame and lots of work. You won't become a millionaire over night. It can takes month, even years before you'll see some income from your work. 

- Be there to answer any request from your customers. This is the second part of Branding. Without this, you'll never grow fidelity with your customers.

I know that I still have a lot to learn. So, if you think that I miss something that should be here, send me a message or a comment.  :)

Who are you?

People with people...

We don't associate with business, we associate ourselves with people. Yes, we all know the brand of large company. But have you noticed that every advertising from those big players have people in it. Smiling people associated with the product. You can't build a business without have someone taking the lead in branding the company.

Lot's of people on the internet are using drawing and things like that to brand themselves with their business. And that is just wrong. You can't become a business owner and stay hidden. You have to make a choice...  To be or not to be in business.

Advertising an affiliate link could bring you some success. But in the end, you would have made much more if you would have put yourself out there.

People join people, not business.

To be or not to be... branding

Branding...

You don't need to brand yourself to make a living online. You don't need branding to make money online. That's the simple truth.

But if you brand yourself, people will start to join what you promote because you promote it. It wont come around at first. Some will take years to build their brand, others will take months. But when your brand is becoming known, you need to make it a safe one. What does that mean: "If you promote something, your better be sure that it's a good one. Your name is associated with it."

Give good advices when asked for. Don't lie. Just tell the truth. And don't push a sale if the questions was not about your business. If your answer was good, they'll come back to join your business later.

Build your brand all the time. Each post on your blog, each post in the chat, each splash pages, each email and each promo should be good. Don't stay in the common, move into the special and uncommon. Get yourself seen and read.

This is a big job. You'll need to invest a lot of time into it. But in the end, you'll brand will make you a living.

Who are you?

Personal branding...

You need to brand yourself. It's so powerful that some people are recruiting with their branding only. Anything they promote will bring new referral because people trust them.

You can do this with a pic of you or anything that you like. But a pic of you smiling is the best tools to build a positive reputation.

In the end, it's all about reputation...   When your reputation is established, you'll become a reference and people will join under you because of it.

Laws to build a good reputation:

- Promote all the time and everywhere. You need to bee out there so people will see that you are still active.

- Stick to the stuff you promote. There's nothing more damaging then a jumping promoter. If you promote SFI, then keep promoting it. The longer you'll promote it, the better your brand will be associated with it.

- Create new splash about what you are already promoting. This is a way to entertain people and build your brand.

- Make things interesting. Don't hesitate to promote yourself before the program you're in. Create an interesting brand.

- Don't follow others. Do your best to brand yourself with something out of the ordinary.

Quality Traffic

This week, I got a very strange e-mail. A company I'm associated with told me to stop promoting them in Traffic Exchange. They said that it wasn't providing quality traffic.

I was wondering why I never eared about them before. They think like Amway were thinking 20 years ago. They think that you must do a qualifying check up before sending someone to them. I was in the work of making splash page to brand me and promoting the program. But in the first days, I didn't had my splash page done. I sent 50 000 hits to them within 3 days and they didn't liked it.

Usually, all the program want you to promote them. And the more people you send them, the better. Out of the 50 000 hits, I had a unique hits ratio of more then 60%. This means that I sent more then, 25 000 unique people to their website.

I know they're making money and doing great. So, I have some questions.

Do the people surfing Traffic Exchange are unworthy customer?

Amway is one of the biggest MLM program in the world. They changed and opened to the internet lately. And they're even promoting on TV. They're building their brand on a larger market then when I was with them.

This new program is great, maybe the best one I came across in the last 10 years.

Here is this new program:  Stiforp

Does branding to a large market help building the image of a company?

Are we about to take a step back in how to promote a business on the web?

Or is this a step ahead in making money on the web?

Banner Ladder Blog!

I come across those blog a few times a week. There's one post and it's a series of banners from many programs. No content, just a blank promo. Others will try to write something about the program they want to sell, but it's still a blank blog.

I don't understand this trend. Why do you open a blog and write only one post? Why do you use a blog to promote a list of programs?

There's a ton of downline builder that could be better and offer you to promote those same program.

Do you really think that it's a good way to promote those programs?

If you want to promote a programs in traffic exchange, use a splash. The best tools for that is AdKreator.

Be true

Yesterday I talked about you brand. In specific, I talked about your pic.

The picture you are using on twitter, on Facebook, on any web site that have this option to brand yourself and on your promo pages.

But, this is not the only thing that you need to brand yourself. You need to do what you preach. In another word, having a good picture is helping, but you also need to be true. Even with a wonderful picture, you'll still have to be nice and true within all your action.

Peoples aren't gonna trust you if you broke your promises the moment it doesn't fit you anymore. Peoples will quit doing business with you the moment they think you're using them.

Your reputation is pure gold. Don't waste it on a cheap moment of rage.

Be true, you can't fool anyone. Even if people don't have a direct contact with you on the internet, they'll spot your scam a mile away.