People with people...
We don't associate with business, we associate ourselves with people. Yes, we all know the brand of large company. But have you noticed that every advertising from those big players have people in it. Smiling people associated with the product. You can't build a business without have someone taking the lead in branding the company.
Lot's of people on the internet are using drawing and things like that to brand themselves with their business. And that is just wrong. You can't become a business owner and stay hidden. You have to make a choice... To be or not to be in business.
Advertising an affiliate link could bring you some success. But in the end, you would have made much more if you would have put yourself out there.
People join people, not business.