How to advertise?
Use the Street Signs concept. Mike has been talking about it in this post.
The principle are simple.
1. Be where your clients will look for you.
2. Deliver your message concisely and obviously.
3. Give a simple and obvious next step.
To use this, you need to know a little about your market. When you know how your new clients will look for your business, then you make yourself seen as they want. And then you give them the next step as simple as you can. The action button is what most will use on the web.
Using this effectively will bring more customers into your business with less expenses to advertise.
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